One of the possibilities big data opens up is getting to know your customers better than they know themselves, e.g. by finding patterns and trends. For example, big data can be used to match customers and products, predict cancellation of subscriptions or optimise the production line. The possibilities are endless. Understanding your customers even better or being able to foresee a need is relevant to nearly all businesses, and also facilitates better customer service and a higher degree of satisfaction.
Here are a few examples taken from our own modest experience, so you can see the possibilities that lie right at your feet.
Siemens collects huge quantities of data from the many sensors in each wind turbine, and uses advanced analytics to predict when there is a need to replace parts, focusing on a life span that is as long as possible – without any downtime. This is of great importance in terms of couriering and logistics – in terms of both human resources and spare parts.
Patriotisk Selskab carries out business analyses for major agricultural companies, and offers its customers a unique business analysis. In addition to individual customers getting an overview of their finances, they can also measure their performance against their Danish competitors and globally, thanks to the large amounts of data Patriotisk Selskab collects and makes available. And this has made big data an asset to the company.
Read about more cases, and be inspired by data usage by our customers with ambitions regarding data.