









top 5 analyses
for data-driven
retail & brand
management
Business intelligence is about more than just sales and financial reporting – the potential is far greater. Data processing is not just the road to a deeper and more valuable understanding of customers’ needs, behaviour patterns and loyalty. It also delivers business-critical knowledge about, e.g. optimisation of the shop and inventory, add-on sales and upselling and supply chain management.
We deliver BI solutions that match the needs we have seen in our customers in the retail and brand management sectors. And even though our customers are in general very different, they still share many of the same challenges – this may also apply to you. Together, we can find a solution.
- Performance: Constantly updated figures showing sales and employee performance
- Just-in-time: constant supply chain management optimisation
- Replenishment: data-driven demand forecasting and purchase planning optimisation
- Like-for-like sales growth: ensuring organic growth
- Omnichannel: campaign tracking to ensure the best marketing mix of online and offline activities
retail data is
a people's business
The data-driven business thinks and acts company-wide with the help of business intelligence. When the data silos in the various business units in the organisation are broken down, management gains insight into the most important KPIs for the business as a whole and for the individual units – on an hourly basis. This means that management can make the right decisions based on knowledge.
At the same time, for example, the store manager, the marketing manager or the warehouse manager can spot challenges and make changes to, e.g. employee resource allocation, online campaigns or inventory turnover before it shows up on the bottom line. When you act based on insight, you appreciate the real business value of working with data.
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